Define market penetration strategy
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Definition of market penetration: The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as.
What Is Market Penetration Pricing?
Description:In theory, there are still million more potential customers for cell phones, which may be a good sign of growth for cell phone makers. In general, older products, offerings or industries have greater market penetrations. Market penetration encompasses the activities used to gain additional market share , such as advertising and price changes, and it serves as a measurement for the amount of market share.